How to Read this Dashboard
This project attempts to give an overview of the online political landscape until the 2020 US Presidential Elections. It is a live dashboard, which collects and analyzes political content from Facebook, Tik Tok, and 45 online news media sources. For a detailed discussion on the data collection process, on the creation of the plots, and the limitations of the dashboard’s methodology, read here. Note: The results presented on this dashboard might not replicate the full online interactions.
This page presents the main statistics from the Facebook pages from US presidential candidates and senators using the Crowdtangle API. Additionally, it includes analysis of the active political advertising on Facebook. If you have any inquries regarding the data or seek further insights contact us here.
Likes and Shares The following plots present the likes and shares from posts on political pages. A point in time represents the number of likes/shares in the last seven days and not only on that given day. It can be interpreted as a weekly moving average plot.
This plot shows the type of reactions that users generate on Facebook posts. Results are provided as percentages of the total reactions on each politician’s page in the last seven days.
Active Ads on Facebook
We present an overview of all US political advertisements on Facebook. We obtained them by using the public Facebook Ads API. More information on the collection and processing of the data can be found
This table presents the funding entities that have the most active advertisement campaigns on Facebook right now.
This table displays the effectiveness of the advertisements placed by the funding political entities as measured by impressions. An impression is counted as the number of times an instance of an ad is on screen for the first time. (Example: If an ad is on screen and someone scrolls down and then scrolls back up to the same ad, that counts as one impression. If an ad is on screen for someone two different times in a day, that counts as two impressions.) Facebook provides an approximate lower and upper bound of impressions generated because of an ad. The table also includes the spending of the parties for generating the ads.
The amount of spending differs from Facebook's official spending tracker given that we only take into account active advertising right now, whereas they tracker takes all the money spent in a period of time for a candidate (For example, there are on one hand ads that run only for one day and others that run for months and have been paid before. Another example is when that has been spent already for future ads). We believe our dashboard complements Facebook's tracker.
The following maps visualize geographically the candidates and parties’ advertisement campaigns on Facebook. It shows the percentage of ads targeting each state by party or candidate. The intensity of the color on the map translates to a higher percentage of advertisement targeting. There is one map for each of Trump’s and Biden’s main Facebook pages. The other two maps correspond to 40 active Democratic and Republican advertisers (excluding Trump’s and Biden’s pages)